The Challenge: To redesign the RCCA catalog, updating both it's look and how it was built.
The Process/Solution: The previous versions of this catalog were built solely in Photoshop(!) so the file sizes were unmanageable. Given the direction that they wanted it to look more like a magazine, I started from scratch and built the new catalog. There was editorial content planned but that didn't pan out, so I adjusted the layouts to work without it.
Below is a comparison between the previous version on the left, and my redesign on the right. The cover is first, followed by a couple of pages from the inside.
