The Challenge: To redesign a catalog that needed not only a new look but to have the file structure completely redone.
The Process/Solution: The previous versions of this catalog had a dated look and were also built solely in Photoshop(!) so the file sizes were outrageously large. They wanted it to look more like a magazine so that is that I aimed for, granted most of the copy never came, however the look still worked.
Below is a comparison between the previous version on the left, and my redesign on the right. The cover is first, followed by a couple of pages from the inside.
