The Challenge: To redesign the RCCA catalog, updating both it's look and how it was built.
The Process/Solution: The previous versions of this catalog were built solely in Photoshop(!!!) so the file sizes were unmanageable. Given the direction that they wanted it to look more like a magazine, I started from scratch and built the new catalog. There was editorial content originally planned but that didn't pan out, so I adjusted the layouts to work without it.
The 2012 Year In Review was the first issue that I redesigned. There are few spreads below, followed by the complete February 2013 catalog.
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Below is a comparison between the previous version on the left, and my redesign on the right. The cover is first, followed by a couple of pages from the inside.
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RCCA Catalog - February 2013