The Challenge: Create a compelling presentation of the new generation of NASCAR cars.
The Process/Solution: During my time at Lionel, NASCAR launched their sixth-generation car. We wanted to create a poster with information that was included in the basic image that NASCAR sent (shown below). I reorganized the page to group the images closer together and just make the layout more logical. Along with the regrouping of photos/restyling of text, I assigned each generation a color and used that to represent those generations on a timeline that runs along the middle of the page horizontally, to give a better visual representation of how long each generation of car was in use. I also used this same style for the graphic on the website to promote the new generation of cars.
POSTER PROVIDED BY NASCAR:
MY REDESIGN:
GRAPHIC FOR LIONEL WEBSITE:
