The Challenge: To create a fictitious university to be used to demonstrate print & AR capabilities to prospective higher education customers.
The Process/Solution: The name was the easiest part--it was a running gag with some of my friends and I when I was in college but fit this application really well. The colors are supposed to be fun and unique. I didn't want to pick a scheme that was in common use. Since this is only for demo use only, I grabbed some free vectors and combined them for the school seal.
This is a demonstration of a postcard sized mailer. I had come up with the headline and used copy.ai to help generate body copy. On the bottom right side is the QR code for the AR experience that is a 360° tour of the campus (that I shot at a local college with a 360° camera). Direct link to AR: https://arurl.co/7oxfjq
This is a previous demo in a larger format showing an open house mailer (was just for use onscreen so only the front was created.)
The following are other mailer concepts that haven't been used yet (or taken as far as the examples above, obviously).
