The Challenge: We needed campaign & printed collateral examples for the higher education market to demonstrate our capabilities. I was asked to create a college for this purpose.
The Process/Solution: I had originally worked on Joan Toner University athletics materials while creating 5th color samples and had quickly adapted them to make an academic brand a couple of years ago, but I didn't take the time to properly set it up, so now I have updated the academic side of Joan Toner University and created the brand story/guidelines here in 2026. For this project, I created the logos with some stock assets, but used Meta AI for the imagery and ChatGPT to help me fill out the text.
The current Joan Toner Brand Identity Guide, featuring both the Academic & Athletic Brand.
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Mailer concept, not intended for print but for the sales team to sell to (created to their specs). This was created previously with stock images and now updated to new branding.
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The front of a direct mail concept highlighting the virtual tour. This was created previously with stock images and now updated to new branding.
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The front of a direct mail concept for the athletic side of the brand, highlighting an AR experience. This was created previously with stock images that I modified.
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A football schedule poster concept for the athletic side of the brand, highlighting an AR experience. This was created previously with stock images that I modified.